iamfuture Blog

Let us celebrate culture and youth in Toronto

As the days approach for this event in Toronto we want to know how the organizer, Terry Costa is feeling about the week that celebrates Portuguese heritage in Toronto. www.facebook.com/proudtobeportuguesecanadian

IMF/ESF - Terry, you are in the final days of preparations for this important event. How are the artists and guests responding to it? TERRY COSTA - It´s great to see how many people are excited to participate in the project, be it in the conference March 17th at Mod Club or one of the cultural presentations during the week. It is great to see videos coming in for the Proud to be Portuguese Canadian contest, as well as write ups.

IMF/ESF – Why do you think at this point in time that event is important?

TERRY COSTA - The event is important because it is getting people to talk about being Portuguese, especially people that otherwise you would not see speaking of their heritage in public. IMF/ESF – When all is said and done what would you like to be saying the day after?

TERRY COSTA - I want people to enjoy themselves, learn something new and after the event want to participate more then ever in the community and visit Portugal. I just want people to participate, be it join the website, facebook page, come to a show, join us for the free conference date. Participate! is that too much to ask?!
Thanks/Origado. Terry Costa, founder & producer
www.portuguesecanadian.com

A atleta Luso-canadiana Priscilla Lopes-Schliep, que nasceu no Canadá e cuja herança cultural vem da Guiana e Portugal (atletismo, 100m com barreiras) deu ao Canada a sua primeira medalha em Atlanta nos Jogos Olímpicos de 1996. Conquistou a primeira medalha para uma mulher canadiana em pista olímpica em 1992, no Jogos Olímpicos de Barcelona. Vamos seguir os seus sonhos também!

PROCTER & GAMBLE TO SUPPORT CANADIAN OLYMPIC HOPEFULS IN THEIR QUEST FOR GOLD AT THE LONDON 2012 OLYMPIC GAMES

MONTREAL, QC - March 6, 2012- Procter & Gamble Canada (P&G), in cooperation with the Canadian Olympic Committee (COC), proudly announces its sponsorship of nine Canadian Olympic hopefuls as they prepare to represent the country at the London 2012 Olympic Games.

In addition to supporting moms through its "Thank You Mom" campaign, the athletes and sponsoring brands are:

Each athlete will serve as an ambassador for P&G brands and will be integrated across various marketing channels including advertising, in-store promotions, public relations, digital and social media.

"The Canadian Olympic Committee is pleased to partner with P&G as they continue to help make a lasting difference for athletes, moms and families in Canada and around the world," said Marcel Aubut, President, Canadian Olympic Committee. "We appreciate their continued support of Canadian athletes on their journeys to London 2012."

Globally, P&G will support 200 athletes, the largest group ever sponsored by an Olympic partner, and is committed to support the International Olympic Committee (IOC) and Canadian Olympic Committee (COC) for the next ten years.

"We are committed to being the best partner the Olympic Movement has ever had," said Thom C. Lachman, President, Procter & Gamble Canada. "Athletes inspire us with their dedication to perform at their best every day and their commitment to excellence, which is why we are extremely proud to support and champion these nine world class athletes."

Canadians from coast to coast can share in the Olympic Games spirit leading up to London 2012 and beyond, and stay up-to-date with the athletes' progress by visiting the Thank You Mom Facebook page, www.facebook.com/pgeverydaycanada.

As part of its global Olympic Games sponsorship, P&G is also committed to honour the moms of athletes around the world through its "Thank You Mom" campaign, which celebrates every mom who does whatever it takes to help make her kid's life the best it can be. Through this program, P&G will help the moms of Canada's Olympic and Paralympic teams attend the Olympic Games to see their children compete or stay connected to their children throughout the Olympic Games via technology. At the Canada Olympic House on-site in London, moms, athletes and families will be able to find a "home away from home" and enjoy amenities like beauty treatments and laundry services. For more information on P&G's Thank You Mom campaign, visit: www.pg.ca/moms.

One of the athletes sponsored is Priscilla Lopes-Schliep (athletics, 100m hurdles). She is sponsored by Pampers. Hailing from Whitby, Ontario, Priscilla brought home the first medal for Canada since the Atlanta 1996 Olympics Games and the first medal for a Canadian woman in Olympic track and field at the Barcelona 1992 Olympic Games. This Olympian, wife and new mom, through her partnership with Pampers, will engage moms across the country by sharing her story of balancing personal and professional goals, including her hopes of returning to the podium in London this summer.